Booch Packaging design
The Booch brand was designed to combine the seven deadly sins with kombucha. A logo was designed to be used on the can labels which were also packaged with complementary information cards explaining the type of kombucha in each can. Booch was intended to be sold to avid kombucha drinkers making the audience a key factor in the brand’s design.
info cards
The Booch box comes with four out of the seven cans featuring the deadly sins. As the user opens the box they are greeted with an information card on top of each corresponding can. Here you can find the details regarding the kombucha inside.
characters
Each can of kombucha corresponds with four of the seven deadly sins. a character was created and illustrated to represent each sin and its action. The characters were designed to relate to most avid kombucha drinkers who would buy the brand.
